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~subject:"Ethnic discrimination"
~type_genre:"Conference paper"
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Ethnic discrimination
Minderheit
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Ethnische Gruppe
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2000-2012
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Advertising
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Advertising effects
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Discriminant analysis
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Diskriminierung
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Ethnische Diskriminierung
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Finanzdienstleistung
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Großbritannien
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India
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Indien
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Islamic finance
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Islamische Staaten
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Islamisches Finanzsystem
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Junge Arbeitskräfte
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Muslim minorities
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Eisend, Martin
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Kämmerer, Maren
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International journal of advertising : the quarterly review of marketing communications
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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