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~subject:"Evaluation"
~subject:"Store brand"
~type:"book"
~type_genre:"Fallstudie"
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Evaluation
Store brand
Markenwert
14
Brand management
9
Markenführung
9
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8
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6
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6
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5
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Müller, Patrick Markus
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Wirtz, Bernd W.
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Yüksel, Asli
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Yüksel, Ülkü
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Yüksel-Mermod, Asli
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Bewertung der Corporate Brand im Private Banking
Müller, Patrick Markus
-
2012
Persistent link: https://www.econbiz.de/10009630764
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2
Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices
Wirtz, Bernd W.
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002354032
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3
Markenwert und Markenwertmessung : insbesondere aus betriebswirtschaftlicher Betrachtung
Yüksel, Ülkü
;
Yüksel, Asli
-
2003
Persistent link: https://www.econbiz.de/10001793241
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