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~subject:"Evaluation"
~type:"article"
~type_genre:"Advisory report"
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Bhat, Sobodh
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Brand management ; Vol. 3
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ECONIS (ZBW)
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A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
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2010
Persistent link: https://www.econbiz.de/10003924407
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The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
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2010
Persistent link: https://www.econbiz.de/10003924420
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