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~subject:"Event marketing"
~subject:"Konsumentenverhalten"
~subject:"Musikveranstaltung"
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Search: subject_exact:"Kulturmarketing"
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Event marketing
Konsumentenverhalten
Musikveranstaltung
Kulturmarketing
60
Cultural marketing
58
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14
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12
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11
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10
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Musical performance
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Baumgarth, Carsten
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Kemp, Elyria
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
International journal of nonprofit and voluntary sector marketing
2
Brands : interdisciplinary perspectives
1
Global innovation and entrepreneurship : challenges and experiences from East and West
1
Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
1
Sportmanagement : SPM
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ECONIS (ZBW)
10
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Biznes w kulturze - kultura w biznesie : nowe trendy w otoczeniu jednostek kultury
Reformat, Beata
(
ed.
);
Kwiecień, Anna
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012114478
Saved in:
2
How classical orchestras in Europe adapt to a changing environment
Rosu, Stefan
;
Zaman, Edbar
- In:
Global innovation and entrepreneurship : challenges and …
,
(pp. 251-271)
.
2017
Persistent link: https://www.econbiz.de/10011644017
Saved in:
3
Event-Marketing in Sport und Kultur : Konzepte - Fallbeispiele - Trends
Nufer, Gerd
;
Bühler, André W.
-
2015
Persistent link: https://www.econbiz.de/10010510200
Saved in:
4
Understanding the cultural consumption of a new wave of immigrants : the case of the South Korean community in South West London
Kottasz, Rita
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10011493005
Saved in:
5
Engaging consumers in esthetic offerings : conceptualizing and developing a measure for arts engagement
Kemp, Elyria
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10011493097
Saved in:
6
Compr(om)ising commodities in consumer culture : fetishism, aesthetics, and authenticity
Sherry, John F.
- In:
Brands : interdisciplinary perspectives
,
(pp. 354-365)
.
2015
Persistent link: https://www.econbiz.de/10010478952
Saved in:
7
Vorsprung durch Ästhetik : Entwicklungsgeschichte und Gegenwart der Pfeifenorgel als modellhafte Branche eines integrierten Zusammendenkens von Kunst und Markenmanagement
Ziegler, Ralph Philipp
-
2014
Persistent link: https://www.econbiz.de/10010478323
Saved in:
8
Yoga im Abendkleid? : zur Interdependenz von Audience Development und Markenstrategie im klassischen Konzertbetrieb
Krüerke, Paul
-
2014
Persistent link: https://www.econbiz.de/10010478341
Saved in:
9
Storytelling stärkt Kulturbrands : Grundlagen und Best-Practice-Beispiel Konzerthaus Berlin
Lohrisch, Nicole
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478343
Saved in:
10
Status-Quo der Markenführung von Bühnen und Museen im deutschsprachigen Raum
Schmidt, Holger J.
-
2014
Persistent link: https://www.econbiz.de/10010478353
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