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~subject:"Event marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Event marketing
Big event
951
Großveranstaltung
951
Sportveranstaltung
323
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321
Sport
196
Sports
195
Football
147
Fußball
147
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138
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132
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131
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130
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121
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1
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1
Andrei, Mădălina
1
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1
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International journal of event and festival management
16
Tourism management : research, policies, practice
11
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
International journal of contemporary hospitality management
4
Sport management review
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
European Sport management quarterly : ESMQ
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Stand und Perspektiven der Eventforschung
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Customer Experience : Forum Dienstleistungsmanagement
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European research studies
1
Event-Marketing : Trends und Entwicklungen
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International Journal of Hospitality and Event Management
1
International journal of management reviews : IJMR
1
International journal of sport finance
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ECONIS (ZBW)
137
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
3
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
4
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
5
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
6
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
7
Investigating the recovery of community events in Scotland, post-COVID-19
Davies, Nick
;
Robbins, Lindsay
;
Baxter, Daniel
;
Viol, Maren
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10014430373
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
10
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
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