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~subject:"Event marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Event marketing
Freizeitwirtschaft
557
Leisure industries
557
Freizeit
102
Leisure
102
Tourism
85
Tourismus
85
Consumer behaviour
84
Konsumentenverhalten
84
Freizeitverhalten
83
Leisure behaviour
83
USA
70
United States
70
Customer satisfaction
62
Holiday behaviour
62
Kundenzufriedenheit
62
Urlaubsverhalten
62
Tourism industry
56
Tourismuswirtschaft
56
Deutschland
43
Germany
43
Satisfaction
40
Zufriedenheit
39
Welt
36
World
36
Dienstleistungsqualität
33
Service quality
33
Event-Marketing
30
Beziehungsmarketing
29
Economics of leisure
29
Freizeitökonomie
29
Relationship marketing
29
Großbritannien
28
United Kingdom
28
Theorie
26
Theory
26
Brand management
23
Markenführung
23
Cultural sector
20
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20
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9
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9
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Akel, Gökhan
1
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1
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1
Bernthal, Matthew
1
Bharwani, Sonia
1
Binder, Alexander
1
Boksberger, Philipp
1
Bruhn, Manfred
1
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1
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1
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1
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1
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1
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1
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1
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1
Kurdyś-Kujawska, Agnieszka
1
Kwiatkowski, Grzegorz
1
LaTour, Kathryn A.
1
Lee, Woojin
1
Meyer, Denny
1
Moe, Wendy W.
1
Morschett, Dirk
1
Nagel, Mark
1
Nahrstedt, Wolfgang
1
Naser Alsaid, Khaloud
1
Nufer, Gerd
1
Oest, Rutger van
1
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
1
Expert journal of marketing
1
Flagship marketing : concepts and places
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of service research : JSR
1
Managing consumer services : factory or theater?
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorable customer experiences : a research anthology
1
Scandinavian journal of hospitality and tourism
1
The Sage handbook of hospitality management
1
The behavioral enterprise
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Tourismus - Herausforderung - Zukunft
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
1
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Young consumers : insight and ideas for responsible marketers
1
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1
Theme park hotel experience, experiential satisfaction and behavioral intention : examination of visitors' experiences
Akel, Gökhan
;
Çakır, Engin
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1419-1440
Persistent link: https://www.econbiz.de/10014364022
Saved in:
2
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
Saved in:
3
Contextual engagement in event visitors' experience and satisfaction
Oklevik, Ove
;
Kwiatkowski, Grzegorz
;
Preuß, Holger
; …
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012803233
Saved in:
4
Visitor attractions and events : responding to seasonality
Connell, Joanne
;
Page, Stephen J.
;
Meyer, Denny
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 283-298
Persistent link: https://www.econbiz.de/10010486222
Saved in:
5
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
6
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
7
Erfolgsfaktoren für Marken-Erlebniswelten außerhalb der Konsumgüterindustrie : dargestellt am Beispiel ausgewählter Hydroenergie-Erzeuger
Widmann, Torsten
- In:
Kulturtourismus zu Beginn des 21. Jahrhunderts : …
,
(pp. 213-230)
.
2013
Persistent link: https://www.econbiz.de/10009780313
Saved in:
8
Freizeit- und Themenparks : multimediale Zufluchtsorte einer erlebnishungrigen Gesellschaft?
Herrmann, Peter
- In:
Kulturtourismus zu Beginn des 21. Jahrhunderts : …
,
(pp. 193-200)
.
2013
Persistent link: https://www.econbiz.de/10009780315
Saved in:
9
All work and no play makes Jack a dull boy : an exploration of business travelers' attendance at live, ticketed entertainment events
Bernthal, Matthew
;
Nagel, Mark
;
Harrill, Rich
;
Riner, Paul
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 213-224
Persistent link: https://www.econbiz.de/10009580579
Saved in:
10
The effect of Facebook users' arousal and valence on intention to go to the festival : applying an extension of the technology acceptance model
Lee, Woojin
;
Xiong, Lina
;
Hu, Clark
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 819-827
Persistent link: https://www.econbiz.de/10009544294
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