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~subject:"Event marketing"
~type_genre:"Book section"
~type_genre:"Quelle"
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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The behavioral enterprise
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Zur Bedeutung der Messung von Medieneffekten im Rahmen der Wirkungskontrolle von Veranstaltungen
Belentschikow, Valentin
;
Köhler, Julia
;
Geier, Ruth
- In:
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband …
,
(pp. 245-264)
.
2012
Persistent link: https://www.econbiz.de/10009427690
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2
Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
-
2010
Persistent link: https://www.econbiz.de/10008759902
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