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~subject:"Event-Marketing"
~subject:"Hospitality industry"
~type:"article"
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Event-Marketing
Hospitality industry
Leisure industries
581
Freizeitwirtschaft
561
Leisure
106
Freizeit
105
Tourism
89
Consumer behaviour
87
Freizeitverhalten
86
Konsumentenverhalten
86
Leisure behaviour
86
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86
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71
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71
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65
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63
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58
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44
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44
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40
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35
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33
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30
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29
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29
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29
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29
Relationship marketing
29
Theorie
25
Theory
25
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23
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23
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22
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20
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Akel, Gökhan
1
Batt, Verena
1
Ben Amor, Nour El Houda
1
Bernthal, Matthew
1
Bharwani, Sonia
1
Binder, Alexander
1
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1
Brooker, Edward
1
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1
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1
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1
Carbone, Lewis P.
1
Carù, Antonella
1
Cha, JaeMin
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hu, Clark
1
Jasper, Cynthia R.
1
Jones, Steven L.
1
Joppe, Marion
1
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1
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International journal of hospitality management
4
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
The Sage handbook of hospitality management
2
Academy of Management journal : AMJ
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
1
Expert journal of marketing
1
Flagship marketing : concepts and places
1
Handbook of hospitality human resources management
1
Innovations in services marketing and management : strategies for emerging economies
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of managerial issues : JMI
1
Journal of service research : JSR
1
Managing consumer services : factory or theater?
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorable customer experiences : a research anthology
1
Monthly labor review
1
Scandinavian journal of hospitality and tourism
1
The TQM Magazine
1
The behavioral enterprise
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Tourismus - Herausforderung - Zukunft
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
1
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
43
Other ZBW resources
1
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1
Convergence of boundaries in tourism, hospitality, events, and leisure : defining the core and knowledge structure
Lehto, Xinran Y.
;
Kirillova, Ksenia
;
Wang, Dan
;
Fu, Xiaoxiao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 407-419
Persistent link: https://www.econbiz.de/10014633560
Saved in:
2
Theme park hotel experience, experiential satisfaction and behavioral intention : examination of visitors' experiences
Akel, Gökhan
;
Çakır, Engin
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1419-1440
Persistent link: https://www.econbiz.de/10014364022
Saved in:
3
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
Saved in:
4
Contextual engagement in event visitors' experience and satisfaction
Oklevik, Ove
;
Kwiatkowski, Grzegorz
;
Preuß, Holger
; …
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012803233
Saved in:
5
An introduction to the "marketing brands and experiences in sport, entertainment, tourism and hospitality" special issue
Roy, Donald P.
;
Rajesh, V. Srivastava
;
Edmondson, Diane R.
- In:
Journal of managerial issues : JMI
33
(
2021
)
3
,
pp. 218-219
Persistent link: https://www.econbiz.de/10012648599
Saved in:
6
Service encounter value and online engagement behaviors
Zhang, Tingting
;
Zhang, Pei
;
Lu, Lu
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241352
Saved in:
7
Employment in leisure and hospitality departs from historical trends during 2007–09 recession
Davila, Eliot
- In:
Monthly labor review
134
(
2011
)
4
,
pp. 49-52
Persistent link: https://www.econbiz.de/10009563905
Saved in:
8
Visitor attractions and events : responding to seasonality
Connell, Joanne
;
Page, Stephen J.
;
Meyer, Denny
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 283-298
Persistent link: https://www.econbiz.de/10010486222
Saved in:
9
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
10
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
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