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~subject:"Event-Marketing"
~type_genre:"Fallstudie"
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Event-Marketing
Freizeitwirtschaft
42
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Innovations in services marketing and management : strategies for emerging economies
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Managing consumer services : factory or theater?
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
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2
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
3
The city in the experience economy : role and transformation
Lorentzen, Anne
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10010458011
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4
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
5
Torkildsen's sport and leisure management
Taylor, Peter
(
contributor
)
-
2011
-
6th ed.
Persistent link: https://www.econbiz.de/10009297603
Saved in:
6
Growth through experiences : ten case studies of Danish businesses in the experience economy
2008
Persistent link: https://www.econbiz.de/10003871754
Saved in:
7
Kombinierte Großprojekte des Handels und der Freizeit als Impulsgeber für die Stadtentwicklung
Mösel, Suzanne
-
2002
Persistent link: https://www.econbiz.de/10001710094
Saved in:
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