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~subject:"Event-Marketing"
~type_genre:"Fallstudie"
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Event-Marketing
Sportmarketing
58
Sports marketing
58
Deutschland
13
Germany
13
Sport organization
13
Sportorganisation
13
Professional sports
12
Profisport
12
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9
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9
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9
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8
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8
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Brand image
6
Markenimage
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Sport
6
Welt
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World
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Ball game
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Ballsport
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Öffentlichkeitsarbeit
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Fallstudie
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33
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Collection of articles of several authors
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German
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Bühler, André
1
Chadwick, Simon
1
Davou, Konstantina
1
Fairley, Sheranne
1
Nufer, Gerd
1
Thwaites, Des
1
Trosien, Gerhard
1
Tyler, B. David
1
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Institution
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Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
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International journal of sport management and marketing : IJSMM
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Sport management review
1
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ECONIS (ZBW)
4
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1
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
2
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
3
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
Saved in:
4
Ökonomische Dimensionen von Sport-Events : Faktoren, Fallbeispiele, Folgerungen ; [... Beiträge des 3. Heidelberger Sportbusiness Forums ...]
Trosien, Gerhard
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459053
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