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~subject:"Experiment"
~subject:"New product development"
~type:"article"
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Search: "Liu, Rebecca"
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New product development
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3
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Ford Motor Company <Dearborn, Mich.>
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Großbritannien
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Liu, Rebecca
3
Hart, Susan
2
Clark, Luke
1
Dunn, Barnaby D.
1
Garrett, Alice
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Kop, Aysegul Eda
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Liu, Rui
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Handbook of research on integrating social media into strategic marketing
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Journal of behavioral decision making
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ECONIS (ZBW)
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How firms learn in NPD networks : the 4S model
Liu, Rebecca
;
Rindt, Jekaterina
;
Hart, Susan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 446-458
Persistent link: https://www.econbiz.de/10012291157
Saved in:
2
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
3
Learning and affect following near-miss outcomes in simulated gambling
Clark, Luke
;
Liu, Rui
;
McKavanagh, Rebecca
;
Garrett, Alice
- In:
Journal of behavioral decision making
26
(
2013
)
5
,
pp. 442-450
Persistent link: https://www.econbiz.de/10010227133
Saved in:
4
Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation
Liu, Rebecca
;
Hart, Susan
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 691-698
Persistent link: https://www.econbiz.de/10009274067
Saved in:
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