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~subject:"Facebook;企业对企业服务"
~subject:"Marketing management"
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Facebook;企业对企业服务
Marketing management
Stakeholder
7
Stakeholder marketing
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Marketing theory
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Marketingtheorie
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Beziehungsmarketing
3
Marketingmanagement
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stakeholder marketing
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Consumer behaviour
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Destinationsmanagement
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Line, Nathaniel D.
2
Runyan, Rodney C.
2
Denktaş-Şakar, Gül
1
Gonzalez-Padron, Tracy
1
Jaufenthaler, Philipp
1
Sürücü, Ebru
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AMS review : official publication of the Academy of Marketing Science
1
The journal of product & brand management
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The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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2
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
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3
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
4
Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
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