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~subject:"Familienunternehmen"
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Familienunternehmen
Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Customer affective commitment
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customer affective commitment
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Emotion
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customer citizenship behaviors
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customer perceived support
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customer-based brand reputation
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AI chatbots
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Anthropomorphism
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"How mAy I help you today?" : the use of AI chatbots in small family businesses and the moderating role of
customer
affective
commitment
Rizomyliotis, Ioannis
;
Kastanakis, Minas N.
;
Giovanis, …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 329-340
Persistent link: https://www.econbiz.de/10013534049
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