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~subject:"Fernsehen"
~subject:"Fernsehsender"
~subject:"Sportveranstaltung"
~type_genre:"Case study"
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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2
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
3
Integriertes Content Management in Fernsehunternehmen
Pagel, Sven
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763430
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