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~subject:"Fernsehen"
~subject:"Mediennutzung"
~subject:"Rundfunk"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbefunk"
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Fernsehen
Mediennutzung
Rundfunk
Hörfunkwerbung
125
Radio advertising
125
Advertising effects
29
Werbewirkung
29
USA
27
United States
27
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23
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1
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1
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1
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1
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1
Cheong, Yunjae
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Kim, Kihan
1
Kind, Hans Jarle
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Kopp, Pierre
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Potter, Robert F.
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Ragetté, Doris
1
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The journal of media economics
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Business history review
1
Contemporary economic policy : a journal of Western Economic Association International
1
Economics letters
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
JMM : the international journal on media management
1
Journal of business case studies
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New York economic review : journal of the New York State Economics Association
1
Revue économique : revue bimestrielle
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of consumer marketing
1
The quarterly review of economics and business : journal of the Midwest Economics Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
28
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1
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
2
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
5
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
6
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
7
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
8
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
9
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
Saved in:
10
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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