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~subject:"Fernsehen"
~subject:"Television advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Search: subject_exact:"TV-Programm"
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Fernsehen
Television advertising
Fernsehprogramm
136
Television programme
136
Deutschland
55
Germany
55
Fernsehsender
21
Television industry
21
USA
16
Brand management
15
Markenführung
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15
Fernsehwerbung
14
Professional sports
13
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13
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12
Fußball
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10
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10
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8
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Dens, Nathalie
2
Hallenberger, Gerd
2
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2
Verhellen, Yann
2
Amgarten, Gabriela
1
Bandion, Peter
1
Bielby, Denise D.
1
Bir, Ali Atif
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Sauter, Dietrich
1
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1
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Zur Ökonomie der Unterhaltungsproduktion
2
Advertising in new formats and media : current research and implications for marketers
1
Annual Marketing Research Conference : contributed papers, 1953
1
Bridging the gap between advertising academia and practice
1
Celebrity, convergence and transformation
1
Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
La mondialisation immatérielle : rapport
1
Negotiating values in the creative industries : fairs, festivals and competitive events
1
Netzwelt - Wege, Werte, Wandel
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
1
The advertising and consumer culture reader
1
The journal of media economics
1
Transformation in cultural industries
1
Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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1
Think Transmedia! : transmediales Marketing für Formate in der Fernsehwirtschaft
Piepiorka, Christine
- In:
Innovativer Einsatz digitaler Medien im Marketing : …
,
(pp. 75-89)
.
2019
Persistent link: https://www.econbiz.de/10012009409
Saved in:
2
Puppets of necessity? : celebritisation in structured reality television
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Celebrity, convergence and transformation
,
(pp. 26-48)
.
2018
Persistent link: https://www.econbiz.de/10011737130
Saved in:
3
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
4
Fließende Grenzen zwischen TV-Werbung und Programm? : ein rundfunkökonomischer "Evergreen"
Fahle, Robert
- In:
Der Rundfunk als privates und öffentliches Gut : 25 …
,
(pp. 36-46)
.
2016
Persistent link: https://www.econbiz.de/10011544025
Saved in:
5
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
6
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
7
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
8
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
9
Inventing universal television : restricted access, promotional extravagance, and the distribution of value at global television markets
Havens, Timothy
- In:
Negotiating values in the creative industries : fairs, …
,
(pp. 145-168)
.
2011
Persistent link: https://www.econbiz.de/10009230762
Saved in:
10
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
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