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~subject:"Film"
~type_genre:"Aufsatz in Zeitschrift"
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Film
Computerspiel
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Video game
773
Consumer behaviour
236
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Game theory
175
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175
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
1
Journal of business research : JBR
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Revue économique : revue bimestrielle
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The journal of media economics
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ECONIS (ZBW)
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1
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
2
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
3
Elvis is returning to the building : understanding a decline in unauthorized file sharing
Poort, Joost
;
Weda, Jarst
- In:
The journal of media economics
28
(
2015
)
2
,
pp. 63-83
Persistent link: https://www.econbiz.de/10011350745
Saved in:
4
How and why to measure personal and historical nostalgic responses through entertainment media
Natterer, Kathrin
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10010481891
Saved in:
5
L' impact du piratage sur l'achat et le téléchargement légal : une comparaison de quatre filières culturelles
Bastard, Irène
;
Bourreau, Marc
;
Moreau, François
- In:
Revue économique : revue bimestrielle
65
(
2014
)
3
,
pp. 573-599
Persistent link: https://www.econbiz.de/10010373157
Saved in:
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