//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firm performance"
~subject:"Markenwert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Markenwert
Markenimage
614
Brand image
613
Brand management
530
Markenführung
530
Consumer behaviour
389
Konsumentenverhalten
389
Brand equity
381
brand equity
267
Beziehungsmarketing
179
Relationship marketing
179
Brand
166
Markenartikel
163
Social Web
80
Social web
80
Internet marketing
79
Online-Marketing
79
Customer satisfaction
64
Kundenzufriedenheit
64
Marketing management
61
Marketingmanagement
61
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
37
Corporate Social Responsibility
37
Corporate social responsibility
37
Einzelhandel
36
Retail trade
36
Viral marketing
33
Virales Marketing
33
Unternehmenserfolg
29
Advertising effects
27
Werbewirkung
27
brand loyalty
27
Corporate reputation
26
Firmenimage
26
India
24
Indien
24
more ...
less ...
Online availability
All
Undetermined
39
Free
5
Type of publication
All
Article
83
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Hochschulschrift
86
Article in journal
83
Thesis
64
Aufsatz im Buch
56
Book section
56
Graue Literatur
23
Non-commercial literature
23
Dissertation u.a. Prüfungsschriften
20
Case study
19
Fallstudie
19
Arbeitspapier
16
Working Paper
16
Aufsatzsammlung
12
Collection of articles of several authors
9
Sammelwerk
9
Collection of articles written by one author
5
Sammlung
5
Lehrbuch
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Article
1
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Multi-volume publication
1
Quelle
1
more ...
less ...
Language
All
English
83
German
1
Author
All
Rahman, Mahabubur
4
Anabila, Peter
3
Faroque, Anisur Rahman
2
Oliveira, Marta Olivia Rovedder de
2
Rodríguez-Serrano, M. Ángeles
2
Schmitt, Bernd
2
Zarantonello, Lia
2
Abril Barrie, Carmen
1
Agheshlouei, Hamed
1
Ahmad, Sajjad
1
Ahmed, Zafar U.
1
Albrecht, Carmen-Maria
1
Alexandris, Kostas
1
Alfaro, Manuel
1
Ameyibor, Leeford Edem Kojo
1
Andéhn, Mikael
1
Arora, Anshu
1
Asamoah, Emmanuel
1
Ashton, Ann Suwaree
1
Augusto, Mário Gomes
1
Autere, Vesa
1
Backhaus, Christof
1
Baidya, Mehir Kumar
1
Banerjee, Madhumita
1
Bayar, Omer
1
Beal, Virginia
1
Bendisch, Franziska
1
Bijmolt, Tammo H. A.
1
Brown, Ulysses J., III.
1
Budeva, Desi
1
Buil, Isabel
1
Butt, Muhammad Mohsin
1
Calantone, Roger J.
1
Cao, Jing
1
Carrilero-Castillo, Agustín
1
Chen, Pei-Hua
1
Chen, Xiao
1
Cheng, Colin C.
1
Ching, Andrew
1
Cho, Eunjoo
1
more ...
less ...
Published in...
All
Journal of business research : JBR
8
Marketing intelligence & planning
6
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The journal of brand management : an international journal
3
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
California management review
1
Cogent business & management
1
DLSU business & economics review
1
European journal of management and business economics : EJM&BE
1
Industrial and corporate change
1
International entrepreneurship and management journal
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
International journal of wine business research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and management : JBM
1
Journal of business ethics : JOBE
1
Journal of economics & management strategy : JEMS
1
Journal of global fashion marketing : JGfM
1
Journal of intellectual capital
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
81
-
84
of
84
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
82
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
83
Can after sale service generate brand equity?
Ahmad, Sajjad
;
Butt, Muhammad Mohsin
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009570864
Saved in:
84
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->