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~subject:"Firm performance"
~subject:"Online-Marketing"
~type:"article"
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Firm performance
Online-Marketing
Markenwert
109
Brand equity
108
Markenführung
36
Brand management
35
Consumer behaviour
17
Konsumentenverhalten
17
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14
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brand equity
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5
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5
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5
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4
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Dimofte, Claudiu V.
1
Dwivedi, Abhishek
1
Fulgoni, Gian
1
Gelb, Betsy D.
1
Hajli, Nick
1
Huseynov, Fariz
1
Ismail, Ghada M.
1
Jain, Pankaj K.
1
Johansson, Johny K.
1
Mazvancheryl, Sanal K.
1
McDonald, Robert E.
1
McInish, Thomas H.
1
Rangarajan, Deva
1
Tugrul, Tugba Orten
1
Wang, Xi
1
Wang, Yichuan
1
Xu, Yulan
1
You, Xinyi
1
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Handbook of research on integrating social media into strategic marketing
2
California management review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
8
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1
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
2
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.
;
Huseynov, Fariz
;
Jain, Pankaj K.
; …
- In:
The review of corporate finance studies : RCFS
10
(
2021
)
2
,
pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Saved in:
3
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
4
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
Saved in:
5
Co-creating brand value through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
Saved in:
6
Employee contributions to brand equity
Gelb, Betsy D.
;
Rangarajan, Deva
- In:
California management review
56
(
2013/14
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
Saved in:
7
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
8
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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