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~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
~type_genre:"Lehrbuch"
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Firmenimage
Konsumentenverhalten
Brand management
10,351
Markenführung
10,348
Consumer behaviour
5,911
Markenimage
5,413
Brand image
5,408
Brand
3,619
Markenartikel
3,540
Beziehungsmarketing
2,046
Relationship marketing
2,046
Social Web
1,392
Social web
1,392
Online-Marketing
1,213
Internet marketing
1,212
Werbewirkung
879
Advertising effects
878
Marketing management
853
Marketingmanagement
851
Luxury goods
610
Luxusgüter
610
Customer satisfaction
558
Kundenzufriedenheit
558
Brand loyalty
542
Advertising
528
Werbung
506
Emotion
478
Einzelhandel
475
Retail trade
474
Markentreue
457
Corporate reputation
400
International marketing
376
Internationales Marketing
376
USA
376
United States
371
Confidence
370
Vertrauen
369
Personality psychology
356
Persönlichkeitspsychologie
356
Viral marketing
349
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557
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6,161
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31
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58
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7
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Melewar, T. C.
31
Loureiro, Sandra Maria Correia
30
Phau, Ian
26
Bang, Nguyen
25
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Balmer, John M. T.
15
Fetscherin, Marc
15
Foroudi, Pantea
15
Khan, Imran
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Abratt, Russell
13
Dens, Nathalie
13
Sharifah Faridah Syed Alwi
13
Ahn, Jiseon
12
Casidy, Riza
12
Kaufmann, Hans Rüdiger
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Bagozzi, Richard P.
11
Christodoulides, George
11
Grohmann, Bianca
11
Iglesias, Oriol
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
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Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of business research : JBR
430
The journal of brand management : an international journal
306
The journal of product & brand management
295
Journal of retailing and consumer services
252
Psychology & marketing
89
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
84
Journal of marketing communications
77
International journal of hospitality management
75
Marketing intelligence & planning
73
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
56
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : MM
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing
49
Journal of promotion management : JPM
47
Journal of global marketing
46
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of retail & distribution management
37
Qualitative market research : an international journal
36
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of contemporary hospitality management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
6,192
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1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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