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~subject:"Firmenimage"
~subject:"Success factor"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Firmenimage
Success factor
Werbung
Brand management
2,358
Markenführung
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Brand image
397
Markenimage
397
Brand
379
Markenartikel
377
Consumer behaviour
368
Konsumentenverhalten
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Deutschland
309
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309
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179
Marketingmanagement
179
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148
Social web
148
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141
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141
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124
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124
Corporate reputation
107
Luxury goods
92
Luxusgüter
92
Theorie
86
Theory
86
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76
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76
International marketing
75
Internationales Marketing
75
Marketing
70
Corporate Social Responsibility
65
Corporate social responsibility
65
Erfolgsfaktor
65
Handelsmarke
64
Store brand
64
Advertising effects
63
Werbewirkung
63
Corporate culture
58
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Aufsatz im Buch
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211
Hochschulschrift
85
Case study
70
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70
Thesis
70
Collection of articles of several authors
64
Sammelwerk
64
Aufsatzsammlung
43
Graue Literatur
43
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43
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Esch, Franz-Rudolf
5
Hatch, Mary Jo
4
Jenewein, Wolfgang
4
Schultz, Majken
4
Balmer, John M. T.
3
Baumgarth, Carsten
3
Burmann, Christoph
3
Henkel, Sven
3
Michael, Bernd M.
3
Baetzgen, Andreas
2
Bald, Thorsten
2
Bauer, Hans H.
2
Boenigk, Michael
2
Bruhn, Manfred
2
De Chernatony, Leslie
2
Dens, Nathalie
2
Erz, Antonia
2
Fantapié Altobelli, Claudia
2
Forster, Anja
2
Förster, Kati
2
Huber, Frank
2
Langner, Tobias
2
Meffert, Heribert
2
Merkel, Frank
2
Pelsmacker, Patrick de
2
Schäfer, Julian
2
Sternthal, Brian
2
Tomczak, Torsten
2
Trost, Armin
2
Abolhasani, Morteza
1
Adams, Nicholas
1
Adrion, Matthias
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Agha, Kakul
1
Albrecht, Carmen-Maria
1
Anslinger, Tobias
1
Antil, Anjuman
1
Auladell, Felip Vidal
1
Backhaus, Christof
1
Balensiefer, Rainer
1
Barjot, Dominique
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Employer Branding : Arbeitgeber positionieren und präsentieren
16
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
8
Corporate brand and corporate reputation
7
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Aufbruch : Ingredient Branding schafft Werte
2
Best practice der Markenführung
2
Brand management in emerging markets : theories and practice
2
CSR und Brand Management : Marken nachhaltig führen
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Designing and communicating experience
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
2
Innovation in advertising and branding communication
2
International marketing ; Vol. 2
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
2
Organizational identity in practice
2
Reputation Management
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Advancing insights on brand management
1
Advertising in new formats and media : current research and implications for marketers
1
Africapitalism : rethinking the role of business in Africa
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Brands and branding
1
Breaking new ground in theory and practice
1
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ECONIS (ZBW)
211
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1
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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2
Managing advertising : from strategic planning to creative review
Rucker, Derek D.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 227-245)
.
2023
Persistent link: https://www.econbiz.de/10014283177
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3
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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4
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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5
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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6
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
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7
Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Agha, Kakul
;
Fitzsimmons, Jason
- In:
Marketing Communications and Brand Development in …
,
(pp. 183-210)
.
2022
Persistent link: https://www.econbiz.de/10013280196
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8
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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9
Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
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10
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
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