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~subject:"Firmenimage"
~subject:"Success factor"
~subject:"Werbung"
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Search: subject:"Markenpolitik"
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Firmenimage
Success factor
Werbung
Markenführung
16,799
Brand management
16,796
Konsumentenverhalten
7,239
Consumer behaviour
7,237
Markenimage
6,974
Brand image
6,834
Markenartikel
5,188
Brand
5,137
Relationship marketing
2,507
Beziehungsmarketing
2,506
Markenpolitik
2,457
Social Web
1,741
Social web
1,741
Online-Marketing
1,553
Internet marketing
1,530
Marketingmanagement
1,373
Marketing management
1,357
Deutschland
1,174
Werbewirkung
1,118
Germany
1,111
Advertising effects
1,107
Marketing
907
Luxury goods
853
Luxusgüter
853
Advertising
702
Einzelhandel
685
Retail trade
669
Theorie
661
Theory
660
Corporate reputation
650
Brand loyalty
632
Internationales Marketing
626
Customer satisfaction
616
Kundenzufriedenheit
616
International marketing
600
USA
594
Handelsmarke
593
United States
577
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165
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1,152
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544
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936
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211
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85
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70
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70
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64
Sammelwerk
64
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43
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43
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25
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25
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8
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3
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384
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4
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Balmer, John M. T.
22
Melewar, T. C.
19
Baumgarth, Carsten
13
Esch, Franz-Rudolf
12
Huber, Frank
12
Tomczak, Torsten
12
Foroudi, Pantea
10
Bang, Nguyen
8
Völckner, Franziska
8
Wheeler, Alina
8
Iglesias, Oriol
7
Keller, Kevin Lane
7
Meffert, Heribert
7
Otubanjo, Olutayo
7
Schmidt, Holger J.
7
Urde, Mats
7
Balmer, John M.T.
6
Bauer, Hans H.
6
Brunner, Christian Boris
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Steiner, Paul
6
Swoboda, Bernhard
6
De Chernatony, Leslie
5
Dennis, Charles
5
Dens, Nathalie
5
Errichiello, Oliver Carlo
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Ind, Nicholas
5
Jenewein, Wolfgang
5
Kernstock, Joachim
5
Langner, Tobias
5
Merrilees, Bill
5
Pelsmacker, Patrick de
5
Rindell, Anne
5
Romaniuk, Jenni
5
Sattler, Henrik
5
Septianto, Felix
5
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All
Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
3
Österreichische Werbewissenschaftliche Gesellschaft
3
American Marketing Association
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Universität Hannover / Institut für Marketing & Management
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Chartered Institute of Marketing
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Information Resources Management Association
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationales Design Zentrum Berlin
1
Markendialog <20., 2016, Berlin>
1
Markendialog <8, 2004, Frankfurt, Main>
1
Museum der Arbeit <Hamburg>
1
National Bureau of Economic Research
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
W. Kohlhammer GmbH
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
World Advertising Research Center <Henley-on-Thames>
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
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The journal of brand management : an international journal
54
Journal of business research : JBR
53
SpringerLink / Bücher
31
International journal of advertising : the review of marketing communications
27
The journal of product & brand management
27
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
16
Journal of retailing and consumer services
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of internet marketing and advertising : IJIMA
13
Psychology & marketing
12
Corporate reputation review : an international journal
11
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Corporate communications : an international journal
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
8
International studies of management and organization
8
Journal of historical research in marketing
8
Marketing : ZFP ; journal of research and management
8
Research
8
Corporate brand and corporate reputation
7
Gabler Edition Wissenschaft
7
Journal of business strategy
7
Journal of marketing
7
Springer eBook Collection
7
The IUP journal of brand management : IJBRM
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
International journal of hospitality management
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
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Source
All
ECONIS (ZBW)
1,673
USB Cologne (EcoSocSci)
23
BASE
1
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1691
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
1692
The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S.
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004846106
Saved in:
1693
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
1694
The impact of market structure and advertising on brand princing in processed food products
Wills, Robert Louis
-
1983
Persistent link: https://www.econbiz.de/10003022368
Saved in:
1695
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
1696
Brand names and perceived value
Holstius, Karin
;
Paltschik, Mikael
-
1982
Persistent link: https://www.econbiz.de/10003580419
Saved in:
1697
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
Saved in:
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