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~subject:"Firmenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbemusik"
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Firmenimage
Advertising music
53
Werbemusik
53
Consumer behaviour
30
Konsumentenverhalten
30
Advertising effects
20
Werbewirkung
20
Brand management
17
Markenführung
17
Music
14
Musik
14
Brand image
12
Markenimage
12
Music industry
11
Musikwirtschaft
11
Advertising
8
Werbung
8
Emotion
6
Brand
5
Einzelhandel
5
Markenartikel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Hörfunkwerbung
4
Radio advertising
4
Television advertising
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USA
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United States
4
Bibliometrics
3
Bibliometrie
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Ladengestaltung
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Perception
3
Personality psychology
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Persönlichkeitspsychologie
3
Psychology of advertising
3
Sales promotion
3
Store design
3
Verkaufsförderung
3
Wahrnehmung
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Article
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Article in journal
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English
3
German
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Bartholmé, Roland H.
1
Kusatz, Herwig
1
Melewar, T. C.
1
North, Adrian
1
Oakes, Steve
1
Spencer, Michael
1
Published in...
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Journal of advertising research
1
Journal of business strategy
1
Marketing intelligence & planning
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
4
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1
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
2
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
3
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
4
Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
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