//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Brand management
410
Markenführung
410
Markenpolitik
157
Deutschland
102
Germany
99
Markenartikel
89
Brand
78
Consumer behaviour
57
Konsumentenverhalten
57
Marketing
56
Markenimage
44
Marketingmanagement
42
Brand image
40
Marketing management
40
Welt
36
World
36
Beziehungsmarketing
30
Relationship marketing
30
Online-Marketing
27
Corporate reputation
26
Theorie
26
Theory
26
Internet marketing
25
Social Web
21
Social web
21
Erfolgsfaktor
20
Marke
20
Success factor
20
USA
18
United States
18
Internationales Marketing
17
Einzelhandel
16
International marketing
16
Retail trade
16
Werbung
16
Produktmanagement
15
Luxury goods
14
Luxusgüter
14
Market research
14
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
24
Article
1
Journal
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Fallstudiensammlung
Konferenzschrift
Article in journal
390
Aufsatz in Zeitschrift
390
Aufsatz im Buch
107
Book section
107
Case study
38
Fallstudie
38
Hochschulschrift
24
Sammelwerk
24
Thesis
20
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
17
Working Paper
17
Aufsatzsammlung
9
Reprint
9
Conference proceedings
4
Guidebook
4
Ratgeber
4
Conference paper
2
Konferenzbeitrag
2
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Sammlung
1
more ...
less ...
Language
All
English
17
German
10
French
1
Author
All
Melewar, T. C.
4
Meffert, Heribert
2
Trost, Armin
2
Babin, Barry J.
1
Backhaus, Klaus
1
Balmer, John M. T.
1
Bang, Nguyen
1
Beyrow, Matthias
1
Binz Astrachan, Claudia
1
Burmann, Christoph
1
Daldrop, Norbert W.
1
Esch, Franz-Rudolf
1
Golob, Urša
1
Hair, Joseph F.
1
Horlings, Sandra
1
Iglesias, Oriol
1
Ind, Nicholas
1
Karaosmanoǧlu, Elif
1
Keller, Kevin Lane
1
Kernstock, Joachim
1
Kiedaisch, Petra
1
Koers, Martin
1
Kremer, Ludger
1
Langner, Tobias
1
Lerpold, Lin
1
Lim, Ming
1
Navare, Jyoti
1
Podnar, Klement
1
Powell, Shaun
1
Prügl, Reinhard
1
Ronneberger-Sibold, Elke
1
Sasson, Amir
1
Schmidt, Holger J.
1
Segreto, Luciano
1
Sharifah Faridah Syed Alwi
1
Tomczak, Torsten
1
more ...
less ...
Institution
All
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
The journal of brand management : an international journal
3
Meffert-Marketing-Edition
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Edition Horizont
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of family business strategy
1
Journal of world business : JWB
1
Marketing intelligence & planning
1
Personalwirtschaft
1
Personalwirtschaft Buch
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
At the forefront, looking ahead : research-based answers to contemporary uncertainties of management
Sasson, Amir
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898022
Saved in:
2
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
3
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
6
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
7
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
8
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
9
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
10
Employer Branding : Arbeitgeber positionieren und präsentieren
Trost, Armin
(
ed.
)
-
2013
-
2., neu bearbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014011533
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->