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~subject:"Firmenimage"
~type_genre:"Fallstudie"
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Firmenimage
Brand image
101
Markenimage
101
Brand management
32
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32
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22
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22
Consumer behaviour
16
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Fallstudie
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371
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371
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37
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37
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15
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Meffert, Heribert
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Buckingham, Ian P.
1
Burmann, Christoph
1
Flüchter-Zähringer, Gesa Aletta
1
Keller, Kevin Lane
1
Koers, Martin
1
Lurati, Francesco
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Mariconada, Simone
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Schnellbach, S.
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Meffert-Marketing-Edition
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Managing business risk : a practical guide to protecting your business
1
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ECONIS (ZBW)
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1
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
2
Haven't we met before? : an investigation into the influence of familiarity on the cognitive processes underlying reputation formation
Mariconada, Simone
;
Lurati, Francesco
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 130-146)
.
2013
Persistent link: https://www.econbiz.de/10009781992
Saved in:
3
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
4
Brand engagement : how employees make or break brands
Buckingham, Ian P.
-
2008
Persistent link: https://www.econbiz.de/10003513402
Saved in:
5
Keeping your reputation safe from risk
Taylor, Kevin
- In:
Managing business risk : a practical guide to …
,
(pp. 104-109)
.
2007
Persistent link: https://www.econbiz.de/10003513716
Saved in:
6
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
7
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
8
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
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