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~subject:"Food retailing"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
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Food retailing
Supplier relationship management
Handelsmarke
14
Store brand
14
Deutschland
9
Germany
9
Einzelhandel
6
Retail trade
6
Brand management
5
Competitive strategy
5
Markenführung
5
Wettbewerbsstrategie
5
Erfolgsfaktor
4
Strategisches Management
4
Success factor
4
Beziehungsmarketing
3
Consumer behaviour
3
Handelsmanagement
3
Konsumentenverhalten
3
Markenwert
3
Relationship marketing
3
Retail management
3
Brand
2
Brand equity
2
Business model
2
Competition
2
Consumer goods industry
2
Distribution channel
2
Geschäftsmodell
2
Handelsmarketing
2
Konsumgüterindustrie
2
Lebensmitteleinzelhandel
2
Lieferantenmanagement
2
Lieferkette
2
Markenartikel
2
Markenpolitik
2
Retail marketing
2
Supply chain
2
Unilever PLC <London>
2
Vertriebsweg
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Article
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Fallstudie
Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
37
Book section
37
Hochschulschrift
18
Thesis
15
Graue Literatur
12
Non-commercial literature
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Arbeitspapier
7
Working Paper
7
Conference paper
6
Konferenzbeitrag
6
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Aufsatzsammlung
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German
2
English
2
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Miskell, Peter
2
Geise, Fabian A.
1
Geise, Wolfgang
1
Maier, Hans Georg
1
Pömpner, Alexandra
1
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Trademarks, brands, and competitiveness
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Marken- und Kommunikationscontrolling
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ECONIS (ZBW)
4
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Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
Geise, Wolfgang
;
Geise, Fabian A.
;
Pömpner, Alexandra
- In:
Marken- und Kommunikationscontrolling
,
(pp. 55-67)
.
2016
Persistent link: https://www.econbiz.de/10011572577
Saved in:
2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
4
"Vielleicht" : erfolgreiche Eigenmarkendifferenzierung der EDEKA Südbayern
Maier, Hans Georg
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 229-248)
.
2010
Persistent link: https://www.econbiz.de/10003925018
Saved in:
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