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~subject:"France"
~subject:"India"
~type_genre:"Book section"
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Brand management in emerging markets : theories and practice
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Research handbook of marketing in emerging economies
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India
Kumar, T. Praveen
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 88-99)
.
2018
Persistent link: https://www.econbiz.de/10011764696
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2
Value branding in emerging economies as a social dimension in the Indian context
Kumar, S. Ramesh
;
Marinova, Svetla Trifonova
- In:
Research handbook of marketing in emerging economies
,
(pp. 146-162)
.
2017
Persistent link: https://www.econbiz.de/10011656255
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3
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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4
Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
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