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~subject:"Fußball"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Fußball
Brand extension
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International journal of sports marketing & sponsorship
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Die Nivea-Strategie : Erfolgsfaktoren von Markentransfers am Beispiel des FC Bayern München ; eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Daniels, Jens
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566227
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Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
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