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A country image
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Consumer behaviour
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Korean popular culture
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International journal of hospitality management
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The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants : a mediating effect of
a
country
image
of Korea
Lee, Bumjun
;
Ham, Sunny
;
Kim, Donghoon
- In:
International journal of hospitality management
46
(
2015
),
pp. 200-212
Persistent link: https://www.econbiz.de/10011301964
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