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~subject:"Gebühr"
~subject:"Kreditkartengesellschaft"
~type_genre:"Aufsatz im Buch"
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Gebühr
Kreditkartengesellschaft
Credit card industry
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ECONIS (ZBW)
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Constructing consumer-brand relationships to better market and build businesses
Blackston, Max
;
Lebar, Edward
- In:
Strong brands, strong relationships
,
(pp. 376-392)
.
2015
Persistent link: https://www.econbiz.de/10011316648
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2
Balancing through institutionalization
Jensen, Inger
- In:
The balanced company : organizing for the 21st century
,
(pp. 59-79)
.
2013
Persistent link: https://www.econbiz.de/10010420123
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3
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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4
Vorhandene emotionale Potenziale erfolgreich nutzen : Kundenbindung und Produktmanagement bei Swisscard/American Express
Müller, Guido
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 133-146)
.
2010
Persistent link: https://www.econbiz.de/10008773230
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5
Nonbanks and risk in retail payments : EU and US
Bradford, Terri
;
Hayashi, Fumiko
;
Hung, Christian
; …
- In:
Managing information risk and the economics of security
,
(pp. 17-53)
.
2009
Persistent link: https://www.econbiz.de/10003815635
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6
Credit card marketing to college students
Pinto, Mary Beth
-
2007
Persistent link: https://www.econbiz.de/10003728882
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7
Ken Chenault : charge! ; at American Express
Der Hovanesian, Mara
- In:
Strategy power plays : how the world's most strategic …
,
(pp. 153-165)
.
2007
Persistent link: https://www.econbiz.de/10003595279
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8
Europa als Herausforderung im Zahlungsverkehr - Bargeldzahlung und Kreditkartenabwicklung im Handel
Grad, Thomas
;
Kastning, Heinz-Joachim
- In:
Praxishandbuch Treasury-Management : Leitfaden für die …
,
(pp. 77-87)
.
2007
Persistent link: https://www.econbiz.de/10003432040
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9
The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 587-597)
.
2005
Persistent link: https://www.econbiz.de/10003315156
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10
Ein erfolgreiches Projekt in der Kreditkartenbranche: Der Fall BankAmericard
Sorrentino, Maddalena
- In:
Informationstechnologie in Banken : Optimierung von …
,
(pp. 47-58)
.
2000
Persistent link: https://www.econbiz.de/10001502838
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