Ngo, Quang-Huy - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-14
-leadership and differentiation strategy, in the context of restaurant SMEs in Vietnam. To do that, this study proposes the research …, while it has two indirect effects on this performance through cost-leadership and differentiation strategy. These findings … assessing the mediating effects of strategy. Fourth, this study casts light on the mixed relationship between generic strategies …