Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: International journal of management and economics 59 (2023) 1, pp. 46-56
) effect (COE) in the emerging market of firms' international branding. Design/methods applied/approach used: A multiple … their international branding in various ways, for example, by applying brand or sub-brand names that do not refer to the … branding strategies applied by emerging market companies by identifying the ways they neutralize the COE both at the brand …