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~subject:"Germany"
~subject:"Online-Marketing"
~subject:"United Kingdom"
~type_genre:"Aufsatz im Buch"
~type_genre:"Jahresbericht"
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2006 Business & Economics Society International Conference ; Vol. 1
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Consumerism and the co-operative movement in modern British history : taking stock
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Die fünfte Gewalt : Lobbyismus in Deutschland
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Dokumentation / Marketing-Trendshop '96
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Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
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Event-Marketing : Trends und Entwicklungen
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Förderung sozialer Kompetenzen in der Personalentwicklung
1
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on effective advertising strategies in the social media age
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Handbook of social media management : value chain and business models in changing media markets
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1
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How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Managerial issues in international business
1
Medienbranche im Umbruch : wesentliche Treiber der neuen Geschäftsmodelle : [2. Stuttgarter Mediensymposium ; veranst. vom Studiengang BWL-DLM/Medien und Kommunikation der Dualen Hochschule Baden-Württemberg, Stuttgart (vormals Berufsakademie Stuttgart) am 03. Dezember 2008].
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Metropolregionen in der Wissensökonomie : [Vortragsreihe in Dortmund und Bochum]
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Recent advances in the analysis of competition policy and regulation
1
Remaking management : between global and local
1
The Routledge companion to advertising and promotional culture
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Unternehmenskommunikation auf dem Prüfstand : aktuelle empirische Ergebnisse zum Reputation Marketing
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Wertschöpfung durch Medien im Wandel
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Ökonomie der Medien und des Mediensystems : Grundlagen, Ergebnisse und Perspektiven medienökonomischer Forschung
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An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities : the case of UK SMEs - it is tricky : how does a brand le...
Raghubansie, Antonius
;
Samaradivakara, Chandrani A.
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 362-379)
.
2021
Persistent link: https://www.econbiz.de/10012816099
Saved in:
2
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
3
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
Saved in:
4
The organizational structure of advertising agencies and new directions
Altiok Gürel, Pinar
;
Firlar, Talat
;
Firlar, Nursen
- In:
Handbook of research on effective advertising …
,
(pp. 90-104)
.
2015
Persistent link: https://www.econbiz.de/10011283761
Saved in:
5
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
6
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
7
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
8
Die Qualität der Leistungserstellung von Mediaagenturen in Deutschland : ein Ranking
Knuth, Ingo
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 35-54)
.
2013
Persistent link: https://www.econbiz.de/10009742550
Saved in:
9
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
10
Issues in online advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
- In:
Recent advances in the analysis of competition policy …
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009580179
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