//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Germany"
~subject:"Unternehmenskultur"
~type:"book"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Unternehmenskultur
Brand architecture
15
Markenarchitektur
15
Brand management
10
Markenführung
10
Corporate reputation
5
Firmenimage
5
Markenpolitik
5
Corporate culture
4
Deutschland
3
Brand
2
Marke
2
Markenartikel
2
Marketing control
2
Marketingcontrolling
2
Stakeholder
2
Strategisches Management
2
Welt
2
Western Europe
2
Westeuropa
2
World
2
Advertising
1
Arzneimittelmarkt
1
Brand extension
1
Brand image
1
Brand name
1
China
1
Competition
1
Consumer behaviour
1
Corporate Identity
1
Cultural heritage
1
Fabrikmarke
1
Führungsstil
1
Generation
1
Geschichte 1980-2000
1
Grauer Markt
1
Grey market
1
HR marketing
1
Imagepolitik
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Sammelwerk
Hochschulschrift
8
Collection of articles of several authors
7
Thesis
7
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Working Paper
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Balmer, John M. T.
2
Bang, Nguyen
1
Drees, Norbert
1
Hesse, Gero
1
Mattmüller, Roland
1
Melewar, T. C.
1
Navare, Jyoti
1
Sharifah Faridah Syed Alwi
1
Suppliet, Moritz
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
The journal of brand management : an international journal
2
Erfurter Hefte zum angewandten Marketing
1
International studies of management and organization
1
Routledge interpretive marketing research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising, competition, and regulation in the pharmaceutical industry
Suppliet, Moritz
-
2016
Persistent link: https://www.econbiz.de/10011459973
Saved in:
2
Perspektivwechsel im Employer Branding : neue Ansätze für die Generationen Y und Z
Hesse, Gero
(
ed.
);
Mattmüller, Roland
(
ed.
)
-
2019
-
2., aktualisiert und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012006884
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
5
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
6
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
7
Markenmanagement
Drees, Norbert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010211037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->