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~subject:"Germany"
~type_genre:"Article in journal"
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Germany
Beziehungsmarketing
8
Innovation management
8
Innovationsmanagement
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Netherlands
7
Niederlande
7
Salespeople
6
Verkaufspersonal
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Innovation
5
International marketing
5
Internationales Marketing
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Selling
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USA
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United States
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Verkauf
5
B-to-B-Marketing
3
Business-to-business marketing
3
Firm performance
3
Institutional economics
3
Institutionenökonomik
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Social Web
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Social web
3
Unternehmenserfolg
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Value-based selling
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Ambidextrous organization
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Business start-up
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Deutschland
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Dienstleistungsmarketing
2
Dienstleistungsqualität
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Dienstleistungssektor
2
Digitalisierung
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Digitization
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Food
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Ideas for improvement
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Article in journal
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English
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Nijssen, E. J.
2
Herk, Hester van
1
Lentz, Patrick
1
Singh, Jagdip
1
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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ECONIS (ZBW)
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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip
;
Lentz, Patrick
;
Nijssen, E. J.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
Saved in:
2
Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships
Nijssen, E. J.
;
Herk, Hester van
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 91-115
Persistent link: https://www.econbiz.de/10003859527
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