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~subject:"Germany"
~type_genre:"Article in journal"
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Search: person:"Wiedmann, Klaus-Peter"
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Germany
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
15
Deutschland
15
Markenführung
15
Luxury goods
14
Luxusgüter
14
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Marketing management
9
Marketingmanagement
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Corporate reputation
8
Firmenimage
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Brand
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Markenartikel
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Electronic Commerce
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Marketing
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Marktforschung
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Perception
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Energiewirtschaft
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Energy sector
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Theorie
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Innovation
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Markentransfer
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Reputation
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Automotive industry
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Balanced Scorecard
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Balanced scorecard
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Betriebliche Wertschöpfung
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Customer satisfaction
3
EU countries
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EU-Staaten
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Article
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Article in journal
Graue Literatur
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15
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Book section
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Arbeitspapier
8
Working Paper
8
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Collection of articles of several authors
3
Sammelwerk
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Handbook
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German
9
English
6
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Wiedmann, Klaus-Peter
15
Hennigs, Nadine
5
Walsh, Gianfranco
4
Frenzel, Tobias
2
Schmidt, Steffen
2
Wuestefeld, Thomas
2
Aiello, Gaetano
1
Buxel, Holger
1
Donvito, Raffaele
1
Duvenhorst, Carsten
1
Fombrun, Charles J.
1
Godey, Bruno
1
Kassubek, Martin
1
Klee, Alexander
1
Kudlińska, Mariola
1
Langner, Sascha
1
Matijevic, A.
1
Pankalla, Lars
1
Pederzoli, Daniele
1
Raffée, Hans
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Seegebarth, Barbara
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Marketing : ZFP ; journal of research and management
3
Corporate reputation review : an international journal
2
Die Bank
1
Journal of customer behaviour
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
15
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1
Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
3
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
4
Social persuasion : targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009722351
Saved in:
5
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
6
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
7
Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10003603901
Saved in:
8
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
9
Reputationsmanagement in Deutschland : Ergebnisse einer empirischen Untersuchung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10003289547
Saved in:
10
Entwicklungsstand von Web-Businesses in der Energiebranche : EVU starten Online-Service-Offensive
Wiedmann, Klaus-Peter
;
Matijevic, A.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10002026804
Saved in:
1
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