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~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Produktimage"
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Germany
Brand image
7,885
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7,885
Consumer behaviour
5,321
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5,320
Brand management
5,238
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5,238
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2,523
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2,480
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817
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817
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781
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781
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754
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754
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740
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740
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633
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438
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436
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413
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403
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403
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375
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375
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375
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375
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363
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357
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357
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Aufsatz in Zeitschrift
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100
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German
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Bauer, Hans H.
4
Albers, Sönke
3
Baumgarth, Carsten
3
Burmann, Christoph
3
Fischer, Marc
3
Sattler, Henrik
3
Schmidt, Holger J.
3
Drees, Norbert
2
Gierl, Heribert
2
Kümpel, Thomas
2
Meffert, Heribert
2
Nguyen, Tri-Toan
2
Schollmeyer, Thomas
2
Swoboda, Bernhard
2
Ahmed, Zafar U.
1
Aichner, Thomas
1
Albrecht, Carmen-Maria
1
Alexander, Andrew
1
Arnold, Christian
1
Bader, Benjamin
1
Bae, Hyeyoon
1
Bae, Mikyeung
1
Bahles, Michael
1
Barbosa, Belem
1
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1
Becker, Annika
1
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1
Bielig, Andreas
1
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1
Bitsch, Vera
1
Bladt, Daniel
1
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1
Boenigk, Silke
1
Bofinger, Kerstin
1
Boroch, Wilfried
1
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1
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1
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1
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1
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
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The journal of brand management : an international journal
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Marketing : ZFP ; journal of research and management
3
Research
3
Der Betriebswirt : Management in Wissenschaft und Praxis
2
Erfurter Hefte zum angewandten Marketing
2
Handelsforschung
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of business research : JBR
2
Meffert-Marketing-Edition
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
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Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of product & brand management
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
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Bangladesh journal of political economy
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Betriebs-Berater : BB
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Business strategy and the environment
1
Central European business review : CEBR
1
Corporate communications : an international journal
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European journal of marketing : EJM
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European management journal
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Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
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International journal of consumer studies
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International journal of management and economics
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International journal of sport management and marketing : IJSMM
1
International marketing review
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International review on public and non-profit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of euromarketing
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Journal of hospitality marketing & management
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ECONIS (ZBW)
105
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11
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105
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11
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
12
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
13
Influences of identified victim images on processing fluency
Bae, Mikyeung
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
3
,
pp. 249-273
Persistent link: https://www.econbiz.de/10012200018
Saved in:
14
Analysing the image of Abu Dhabi and Dubai as tourism destinations : the perception of first-time visitors from Germany
Martens, Hanno M.
;
Reiser, Dirk
- In:
Tourism and hospitality research : THR
19
(
2019
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10012165579
Saved in:
15
When journalists become stars : drivers of human brand images and their influence on consumer intentions
Klaß, Nina
;
Wellbrock, Christian M.
- In:
The journal of media economics
32
(
2019
)
1/2
,
pp. 35-55
Persistent link: https://www.econbiz.de/10012500629
Saved in:
16
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
17
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
18
Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Rombach, Meike
;
Olynk, Nicole J.
;
Byrd, Elizabeth
; …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 91-99
Persistent link: https://www.econbiz.de/10011801800
Saved in:
19
The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin
;
Bader, Benjamin
- In:
The international journal of human resource management
29
(
2018
)
3
,
pp. 510-548
Persistent link: https://www.econbiz.de/10011889230
Saved in:
20
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
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