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~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Hoffmann, Stefan
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Schwarz, Uta
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Journal of euromarketing
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Funny money : philanthropic giving and the money illusion
Witkowski, Gregory R.
- In:
Nonprofit and voluntary sector quarterly : journal of …
50
(
2021
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012426519
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2
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
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3
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
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