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~subject:"Geschäftsmodell"
~subject:"Internet marketing"
~subject:"United States"
~type_genre:"Fallstudie"
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Geschäftsmodell
Internet marketing
United States
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Theorie
12
Theory
12
Marketingmanagement
9
USA
9
Brand management
8
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8
Electronic Commerce
8
KMU
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Marketing
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SME
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Großbritannien
7
Lieferkette
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Market segmentation
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Marketing management
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Marktsegmentierung
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Multinationales Unternehmen
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Salespeople
7
Supply chain
7
United Kingdom
7
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7
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5
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Fallstudie
Article in journal
232
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232
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28
Book section
28
Case study
16
Hochschulschrift
13
Collection of articles of several authors
8
Guidebook
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Ratgeber
8
Sammelwerk
8
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Avery, Jill
2
Bertini, Marco
2
Steenburgh, Thomas J.
2
Tavassoli, Nader T.
2
Ahlers, Michael
1
Ahlert, Dieter
1
Behrens, Ronny
1
Bozyazi, Esin
1
Bueno Merino, Pascale
1
Grandval, Samuel
1
Grillitsch, Wolfgang
1
Hong, Wang
1
Inwood, Shoshanah
1
Kawohl, Julian
1
Kleinaltenkamp, Michael
1
Marshall, Roger
1
Martin, Roger L.
1
Mejtoft, Thomas
1
Parsons, Robert L.
1
Peng, Poh Tze
1
Pörner, Ronald
1
Redmann, Kathrina
1
Reh, Stefanie
1
Saucier, Olivia R.
1
Schenk, Kerstin
1
Schmitz, Christian
1
Schneider, Susanne
1
Storp, Nancy
1
Stroh, Dominique
1
Volpe, Mike
1
White, Douglas E.
1
White, Polly
1
Wolf, Thorsten
1
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Published in...
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Field guide to case study research in business-to-business marketing and purchasing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Economies et sociétés ; 45,4
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
Modern organisational governance
1
Schriften zum innovativen Marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Transolve - Projektbericht
1
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ECONIS (ZBW)
16
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1
The balanced scorecard study on the corporate social responsibility of electronic commerce
Hong, Wang
- In:
Modern organisational governance
,
(pp. 161-185)
.
2017
Persistent link: https://www.econbiz.de/10011788123
Saved in:
2
Business-Design-Workshops : Inspiration für Innovatoren und Start-ups
Bozyazi, Esin
-
2017
Persistent link: https://www.econbiz.de/10011655620
Saved in:
3
Redefining the farmer-processor relationship : the story of Organic Cow
Saucier, Olivia R.
;
Parsons, Robert L.
;
Inwood, Shoshanah
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 358-392
Persistent link: https://www.econbiz.de/10011586287
Saved in:
4
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
5
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
6
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
7
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
8
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
9
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
10
Möglichkeiten und Grenzen der Kommunikation eines Industrieverbandes im Web 2.0
Pörner, Ronald
;
Schneider, Susanne
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 239-255)
.
2012
Persistent link: https://www.econbiz.de/10009665601
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