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Journal of historical research in marketing
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Using digitized newspapers to address measurement error in historical data
Ferrara, Andreas
;
Ha, Joung Yeob
;
Walsh, Randall P.
- In:
The journal of economic history
84
(
2024
)
1
,
pp. 271-306
Persistent link: https://www.econbiz.de/10014485655
Saved in:
2
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
3
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
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