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Search: subject:"warmth"
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Geschlecht
Consumer behaviour
56
Konsumentenverhalten
56
Warmth
53
Competence
46
warmth
26
Brand management
24
Markenführung
24
Brand image
23
Markenimage
23
Beziehungsmarketing
22
Relationship marketing
22
Brand
19
Markenartikel
19
competence
19
Dienstleistungsqualität
16
Service quality
16
Customer satisfaction
13
Kundenzufriedenheit
13
Occupational qualification
12
Qualifikation
12
Advertising effects
11
Werbewirkung
11
Corporate Social Responsibility
9
Corporate social responsibility
9
Perceived warmth
9
Advertising
8
Customer service
8
Kundenservice
8
Robot
8
Roboter
8
Werbung
8
Emotion
7
Kompetenz
7
Perception
7
Stereotype content model
7
Wahrnehmung
7
Brand warmth
6
Gender
6
Brand competence
5
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Article
6
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English
6
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Agerström, Jens
1
Allen, Joseph A.
1
Carlsson, Magnus
1
Hess, Alexandra Claudia
1
Kennedy, Jessica A.
1
Kray, Laura J.
1
Melnyk, Valentyna
1
Mroz, Joseph E.
1
Pino, Giovanni
1
Strinić, Andrea
1
Van Zant, Alex B.
1
Wang, Ziyou
1
Yoerger, Michael
1
Zhang, Carol Xiaoyue
1
Zhang, Hongxia
1
Zhang, Xuan
1
Zheng, Xiaoying
1
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European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Personnel review
1
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ECONIS (ZBW)
6
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1
Occupational stereotypes : professionals´
warmth
and competence perceptions of occupations
Strinić, Andrea
;
Carlsson, Magnus
;
Agerström, Jens
- In:
Personnel review
51
(
2022
)
2
,
pp. 603-619
Persistent link: https://www.econbiz.de/10013350705
Saved in:
2
"(S)he's so hearty" : gender cues, stereotypes, and expectations of
warmth
in peer-to-peer accommodation services
Pino, Giovanni
;
Zhang, Carol Xiaoyue
;
Wang, Ziyou
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012388586
Saved in:
3
Warmth
effect in advertising : the effect of male endorsers'
warmth
on brand attitude
Zhang, Hongxia
;
Zheng, Xiaoying
;
Zhang, Xuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
Saved in:
4
Leadership in workplace meetings : the intersection of leadership styles and follower gender
Mroz, Joseph E.
;
Yoerger, Michael
;
Allen, Joseph A.
- In:
Journal of leadership & organizational studies : JLOS; …
25
(
2018
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011915157
Saved in:
5
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
6
Not competent enough to know the difference? : gender stereotypes about women's ease of being misled predict negotiator deception
Kray, Laura J.
;
Kennedy, Jessica A.
;
Van Zant, Alex B.
- In:
Organizational behavior and human decision processes : …
125
(
2014
)
2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10010485766
Saved in:
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