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~subject:"Gesundheitsvorsorge"
~type_genre:"Book section"
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Social marketing for public health : global trends and success stories
13
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Brands with a conscience : how to build a successful and responsible brand
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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The Oxford handbook of the social science of obesity
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Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
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2
Challenges in conducting social marketing-based alcohol prevention trials in schools
Stock, Christiane
;
Dietrich, Timo
;
Vallentin-Holbech, Lotte
- In:
Stakeholder involvement in social marketing : …
,
(pp. 72-88)
.
2021
Persistent link: https://www.econbiz.de/10012419442
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3
An ethical framework for public health nudges : a case study of incentives as nudges for vaccination in rural India
Blumenthal-Barby, Jennifer
;
Shipchandler, Zainab
; …
- In:
Nudging health : health law and behavioral economics
,
(pp. 112-123)
.
2016
Persistent link: https://www.econbiz.de/10011584981
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4
Star for life
Rosencreutz, Annette
- In:
Brands with a conscience : how to build a successful …
,
(pp. 27-30)
.
2016
Persistent link: https://www.econbiz.de/10011570231
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A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
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6
Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
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7
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
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8
Branding social and health behavior : an education and research agenda
Evans, W. Douglas
- In:
Psychology of branding
,
(pp. 133-148)
.
2013
Persistent link: https://www.econbiz.de/10009775608
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9
Unintended consequences of Obesity Prevention Messages
Byrne, Sahara
;
Niederdeppe, Jeff
- In:
The Oxford handbook of the social science of obesity
.
2012
Persistent link: https://www.econbiz.de/10012881790
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10
Reducing tobacco use in the United States : a public health success story ... so far
Lee, Nancy R.
- In:
Social marketing for public health : global trends and …
,
(pp. 31-55)
.
2011
Persistent link: https://www.econbiz.de/10003941589
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