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~subject:"Getränkeindustrie"
~type_genre:"Fallstudie"
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Getränkeindustrie
Entropie
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1985-1989
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Advertising media
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Betriebsvergleich
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Brand image
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Hsu, Pi-fang
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Su, Yu-hsun
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Journal of international marketing and marketing research
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Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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