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~subject:"Globalisierung"
~subject:"Marketingtheorie"
~type_genre:"Festschrift"
~type_genre:"Interview"
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Globalisierung
Marketingtheorie
Marketing
144
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37
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34
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30
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26
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26
Marketingmanagement
18
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18
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16
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14
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8
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288
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288
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122
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112
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109
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63
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11
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5
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5
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3
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3
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14
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Hörschgen, Hans
3
Brauchlin, Emil
2
Fritz, Wolfgang
2
Froböse, Michael
2
Paliwoda, Stanley J.
2
Pichler, Johann Hanns
2
Pleitner, Hans Jobst
2
Rabe, Christina
2
Abel, Bodo
1
Arnold, Pauline
1
Backhaus, Klaus
1
Bauer, András
1
Borland, Helen
1
Conduit, Jodie
1
Darroch, Jenny
1
Diamantopoulos, Adamantios
1
Dichtl, Erwin
1
Drucker, Peter F.
1
Edvardsson, Bo
1
Eisele, Rainer
1
Engelhardt, Werner Hans
1
Ferrell, Odies C.
1
Green, Paul E.
1
Gunther, Robert E.
1
Gümbel, Rudolf
1
Hansen, Ursula
1
Hauser, John R.
1
Hildebrandt, Lutz
1
Hoyt, Elizabeth Ellis
1
Iacobucci, Dawn
1
Jones, D. G. Brian
1
Kaapke, Andreas
1
Kochan, Thomas A.
1
Kotler, Philip
1
Kroeber-Riel, Werner
1
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1
Köhler, Richard
1
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1
Little, John D.
1
Meffert, Heribert
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Academy of Marketing Science
1
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Universität Dortmund / Lehrstuhl für Marketing
1
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Journal of historical research in marketing
3
Betriebswirtschaftliche Schriften
2
Betriebswirtschaftliche Schriften : BWS
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Foundations and trends in marketing : FTMKT
1
International series in quantitative marketing : ISQM
1
MIT Sloan School of Management: 50th anniversary
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
1
Schriftenreihe des Schweizerischen Instituts für Gewerbliche Wirtschaft an der Hochschule St. Gallen für Wirtschafts- und Sozialwissenschaften
1
Schriftenreihe des Schweizerischen Instituts für Klein- und Mittelunternehmen an der Universität St. Gallen
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
1
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1
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
Saved in:
2
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
3
Marketing Weiterdenken - Reflexion von Sven Reinecke
Reinecke, Sven
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 345-347)
.
2018
Persistent link: https://www.econbiz.de/10011741020
Saved in:
4
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
5
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
6
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
7
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
9
Marketing responsibility in an era of economic and climactic challange
Borland, Helen
;
Paliwoda, Stanley J.
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
Saved in:
10
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
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