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Lead market India : key elements and corporate perspectives for frugal innovations
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Developing frugal innovations with inventive analogies : preliminary evidence from innovations in India
Tiwari, Rajnish
;
Kalogerakis, Katharina
;
Herstatt, Cornelius
- In:
Lead market India : key elements and corporate …
,
(pp. 147-162)
.
2017
Persistent link: https://www.econbiz.de/10011596712
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