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~subject:"Greece"
~subject:"Place branding"
~subject:"Polen"
~subject:"Tourism industry"
~type_genre:"Case study"
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Greece
Place branding
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Ruzzier, Maja Konecnik
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Spais, George S.
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Cases on SMEs and open innovation : applications and investigations
1
Journal of business research : JBR
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Strategic place branding methodologies and theory for tourist attraction
1
Urban events, place branding and promotion : place event marketing
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ECONIS (ZBW)
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Participatory cultural events and place attachment : a new path towards place branding?
Brokalaki, Zafeirenia
;
Comunian, Roberta
- In:
Urban events, place branding and promotion : place …
,
(pp. 63-85)
.
2020
Persistent link: https://www.econbiz.de/10012161186
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2
Country of origin effects : the interaction of place and product?
Clifton, Nick
- In:
Strategic place branding methodologies and theory for …
,
(pp. 283-307)
.
2017
Persistent link: https://www.econbiz.de/10011694222
Saved in:
3
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Saved in:
4
The case of region marketing of a Greek southwestern city : building a new image and personality of open innovation and creativity
Spais, George S.
- In:
Cases on SMEs and open innovation : applications and …
,
(pp. 1-20)
.
2012
Persistent link: https://www.econbiz.de/10009405304
Saved in:
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