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~subject:"Großbritannien"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Großbritannien
Messung
United States
Markenimage
54
Brand image
53
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
33
Markenführung
33
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23
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23
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8
Marketingmanagement
8
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6
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Benet-Martínez, Verónica
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Garolera, Jordi
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Jacobs, Gabriele
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Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
7
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1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
3
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
4
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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5
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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6
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
7
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
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