Matuszewska, Anita - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 63-71
"Y") on parents' consumer decisions (generation "X" and Baby-Boomers). As a research method a quantitative survey … differences in the assessment of this influence between children and parents. The degree of young people's impact on the shopping … process of their parents is, among others, determined by age and sex of a child and a parent, the category of the product and …