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~subject:"Gruppenidentität"
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Gruppenidentität
Football
5
Fußball
5
Deutschland
4
Germany
4
Professional sports
3
Profisport
3
Sport organization
3
Sportorganisation
3
Brand management
2
Markenführung
2
Markenimage
2
Markenpolitik
2
Brand image
1
Competitive advantage
1
Corporate reputation
1
FC Viktoria Köln 1904
1
Firmenimage
1
Fußballbundesliga
1
Fußballverein
1
Image
1
Inter-firm cooperation
1
Investition
1
Investment
1
MSV Duisburg
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Sportmarketing
1
Sports economics
1
Sports marketing
1
Sportökonomik
1
Unternehmenskooperation
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Wettbewerbsvorteil
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German
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Behr, Christian
1
Karczewski, Marvin
1
Kollmann, Tobias
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
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ECONIS (ZBW)
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Tradition als Element identitätsorientierter Markenführung von Fußballvereinen : eine empirische Imageanalyse am Beispiel des FC Viktoria Köln 1904 e.V.
Kollmann, Tobias
;
Karczewski, Marvin
;
Behr, Christian
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009711604
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