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Handelsmarke
Brand management
12,388
Markenführung
12,365
Consumer behaviour
9,251
Konsumentenverhalten
9,245
Brand image
8,701
Markenimage
8,685
Brand
5,625
Markenartikel
5,449
Relationship marketing
2,665
Beziehungsmarketing
2,662
Social Web
1,823
Social web
1,821
Sustainable product
1,676
Öko-Produkt
1,676
Online-Marketing
1,576
Internet marketing
1,573
Werbewirkung
1,422
Advertising effects
1,420
Marketingmanagement
1,304
Marketing management
1,302
USA
1,098
United States
1,094
Luxury goods
938
Luxusgüter
938
Designation of origin
916
Herkunftsbezeichnung
916
Customer satisfaction
915
Kundenzufriedenheit
907
Corporate reputation
859
Deutschland
858
Germany
858
Firmenimage
857
Advertising
840
Theorie
803
Theory
803
Werbung
801
Tourism marketing
785
Tourismusmarketing
785
Brand loyalty
779
Store brand
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Olbrich, Rainer
16
Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
10
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gázquez-Abad, Juan Carlos
8
Steenkamp, Jan-Benedict E. M.
7
Ahlert, Dieter
6
Bruhn, Manfred
6
Dawes, John
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Sattler, Henrik
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Gielens, Katrijn
5
Grewe, Gundula
5
Martínez-López, Francisco J.
5
Möhlenbruch, Dirk
5
Wolf, Annett
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Bauer, Hans H.
4
Boyle, Peter J.
4
Braun, Daniela
4
Choi, Seung-chan
4
Gendel-Guterman, Hanna
4
Horvat, Sandra
4
Karray, Salma
4
Kenning, Peter
4
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Journal of retailing and consumer services
60
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of agricultural & food industrial organization
8
Journal of food products marketing
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Review of industrial organization : RIO
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Journal of euromarketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
The IUP journal of brand management : IJBRM
4
The journal of business : B
4
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ECONIS (ZBW)
752
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41
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50
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752
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41
Brand
and quality effects on introduction of store
brand
products
Al-Monawer, Nasser
;
Davoodi, Mehdi
;
Qi, Lian
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
Saved in:
42
What drives
brand
equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
43
Wholesale pricing with asymmetric information about a private label
Paha, Johannes
- In:
The journal of industrial economics
71
(
2023
)
4
,
pp. 1121-1145
Persistent link: https://www.econbiz.de/10014484645
Saved in:
44
Price rigidity, wholesale price passthrough, and quality-tiered private labels
Anders, Sven
;
Volpe, Richard J.
;
Bittmann, Thomas
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3002-3015
Persistent link: https://www.econbiz.de/10014340530
Saved in:
45
Remedy for trademark infringing domain names and counterfeits
Dhingra, Jayems
- In:
Journal of world trade : law, economic policy, public policy
57
(
2023
)
4
,
pp. 643-662
Persistent link: https://www.econbiz.de/10014372946
Saved in:
46
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
47
The thrill of a smart purchase : does country matter?
Quinones, Myriam
;
Gómez-Suárez, Mónica
;
Yagüe …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
Saved in:
48
Quality competition between national and store brands
Chakraborty, Tulika
;
Chauhan, Satyaveer S.
;
Huang, Xiao
- In:
International journal of production research
60
(
2022
)
9
,
pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
Saved in:
49
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
50
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
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